work
experience

Led technical analysis, design, and development of ad tech platforms integrated with Google Ad Manager API, creating specialized tools for programmatic advertising workflows.

Owned end-to-end development and maintenance of internal reporting systems and publisher-facing tools, reducing manual processes and enabling data-driven decision-making.

Drove technical leadership initiatives including cross-functional collaboration, code quality standards, and team knowledge-sharing through workshops and AI-assisted development practices.

Built and structured the Growth Engineering function from scratch, focusing on scalable solutions to support marketing and sales needs.

Led the redesign and performance optimization of over 20 marketing assets, improved analytics accuracy, and boosted SEO health.

Replaced third-party dependencies by developing internal landing pages and tools, cutting costs and improving user data tracking.

Delivered high-impact features that closed technical gaps and enhanced UX in a fast-paced agile team.

Led a product module from scratch and mentored UI team members, improving app design and team standards.

Built custom features for client-specific needs in B2C software, improving usability and user satisfaction.

Achieved a 100% SEO score and boosted organic traffic by enhancing UX and integrating advanced analytics.